Boehringer Ingelheim’s Mobic

This was a very interesting shoot … large, quite complicated images were required and all photos are composites of various frames. For instance, the cave shot was done at Jenolan Caves in the Blue Mountains, but that cave, as it is depicted, does not exist: The image is sourced from frames shot in about four or five different caves. The forests and beach scenes ditto, the locations simply don’t exists like that, as is the case with the horse riding and canoeing shots. 

The talent are in their sixties and the medication we are advertising promises mobility into advanced age.

Agency: H-T Advertising; creative director: Matt Gill